Question 4 Who would be the audience for your media product?

The target audience for UnderGround magazine are young adults that have a key interest in indie/rock music.
This is how I would imagine my target audience for UnderGround to look and be like:

The magazine is specifically aimed for the ages of 16-mid 20s and both genders, I feel that the design and colours of my magazine fit this specification, as the magazine attracts both male and female and the content is not too complex and is layed out in a visually appealing way for the target age.

A typical target audience member would:

Listen to: artists such as, Bloc Party, Muse, Florence and the machine, Artic Monkeys, Kasabian, Laura Marling etc etc.

Shop at: Quirky, vintage shops such as Beyond Retro or charity shops, so that there clothing range has an distinctive look to the normal high street branded clothing.

Interests: Their main interests would be fashion, what they wear and how they look would be very important to them and obviously music, new bands and singers would take a key interest in their lives.

Watch: They would watch typical trash TV programs that do not generally serve any educational purpose such as the program ‘Cribs’ on MTV and they would also flick between music channels such as MTV, NME, 4Music etc.

Look out for: They would also keep their eyes peeled for any new and upcoming artists, to ensure that they know as much as they can about them before they are known to others.