Question 5 How did you attract/address your audience?

The target audience for UnderGround magazine is Indies aged 16- mid 20s. I made sure, in the creation of my magazine that the conventions and features would appeal to this specific audience.

An Indie:

Indie, [ind-ee] noun;, Indineseos Latin – The term 'indie' comes from the word independant, and indies can be recognised by their vintage clothes, abstract art, and love of low-fi British guitar bands.

Here is an example of an Indie'!
In the video Amy (the indie) states, "I listen to indie music. A lot. And when I'm not listening to it, I can usually be found reading about it in the NME."
I feel that my magazine would appeal to the target audience as the look and content of the magazine is very similar to nme and contains information and images of indie music, bands and singers.

On the cover of my magazine, the model, I feel is the main attraction to the audience. The front cover image, is very attractive to the indie/rock genre as charlotte is dressed appropiately for the indie genre and her hair and make up also subside this genre. Her unique beauty would appeal most to the target audience.

Also, the content contains information about various, current indie/rock bands and singers. This is another attraction to the target audience and would be the main reason as to why they would buy the magazine.

The colours of the magazine also would appeal to the audience, as the colours are mainly, red, white and black. These are typical appealing colours to the target audience, as they are neutral and do not sway to one gender i.e. pink or blue and red is quite a prominent colour in the music scene.

This subscription feature is another attraction as it gives the reader an opportunity to 'save 40%', this would attract and appeal to, many people.